Thursday 8 October 2009

Trying to be cool

I’ve been doing quite a bit of thinking about the What’s Up target audience recently. Specifically, I’ve been considering how fickle, unpredictable, and difficult to read they are.

In all areas of journalism, it’s essential to remember whatever you do must appeal to your audience. To do this, I usually try to put myself in the shoes of a member of the target audience. When the shoes in question are those of a teenager, it really does become quite tricky.

Back in the day

I remember when I was fifteen years old. It was thought of, as I'm sure remains the case today, as a distinct social faux pas to do absolutely anything not meeting with the approval of anyone cool. At my school, the last thing on anyone’s mind was to behave or think differently to those around them. I doubt school life has altered much in that respect, either.

Breaking the mould... or at least distorting it slightly

Occasionally in my school life however, for some seemingly bizarre reason, an exception to the rule would occur. Without prior warning, a new product, place, band, or item of clothing would suddenly become regarded as socially acceptable. In an instance like this, the subject of interest was usually something that pushed the boundaries slightly. It would combine familiarity with a unique, quirky, clever twist to add extra appeal.

Brain: Engage

This is the point where the creative part of my brain is required. The key seems to be finding the unique selling point that will set What’s Up apart from the competition. A Google search for young people events or free young activities turns up countless results, so What’s Up needs to make sure it gets noticed by adding a little extra.

DING!

My stand-out idea so far comes from when, before I was old enough to work, my main concern was my mobile phone balance. To save money, I became a regular visitor to a website offering a free text messaging service. It was a simple process: log on, write your message, enter the recipient’s number, and send the message at absolutely no cost. A quick search of the internet revealed many sites still offer this service, and the possibility of adding this facility to the What’s Up site interests me. Offering a free service should increase page impressions, and an eye-catching site design may tempt users to stay and explore the site further.

Camden Calling update

As Alex had taken a well-earned holiday, I found myself in sole charge of Camden Calling newsletter duties last month. Although slightly daunted at first, I think I rose to the challenge and had some very encouraging feedback on October’s news. The fact I can now add pictures helps, of course, but my writing is improving each time and I feel confident in my ability. Not bad, considering just a few months ago the mere thought of writing the newsletter filled me with anxiety.

Looking good

Everything appears to progressing, and I think I’m right to feel optimistic about my future in general.

With the skills and experience gained in my successfull time with Poached, I'm sure I can make my new a venture a big success too.

Monday 28 September 2009

Now I’m sure I got it right

With my second week at What’s Up Information completed, I’m now certain I made the right choice. It’s not like I had expected to think to think otherwise, simply that my foray in to the world of journalism has so far been successful and part of me is expecting something will go wrong. There will, of course be hiccups along the way, but I’m sure I’m adequately prepared for them by now. For now though, I am going to enjoy the situation I find myself in and the work that I do.

New faces

I had my first experience of an editorial meeting this week. It gave me a chance to get to know some of the team I had not yet met, and was a very productive way of making sure everyone is on the same wave length. I think this communication is vital in any organisation to ensure people are working towards a common goal and know their role in reaching it. I’ve had jobs in the past where huge amounts of time and effort are wasted – simply because the workforce is operating inefficiently through poor interpersonal communication.

Tweet!

Just like my Poached days, I’m learning some completely new skills every day. And, just like at Poached, they are useful, transferable skills. Just yesterday I found myself posting event news on Twitter, and replicating the post on a blog and on Facebook with the touch of a button. In addition, I discovered the immense benefit of TinyURL when trying to stick to Twitter’s 140 character limit.

I’m becoming more confident in my ability using the content management system too – and I’ve added plenty more news and events stories to the website. The trickiest part by far is still writing the headlines, but with a little creative, outside the box thinking, I find I’m improving.

User power

Thinking creatively plays an important role in a lot of my work here. A lot of time goes in to thinking up ways of improving the layout, copy, and style of the website. My main ideas so far are around making the site user feel more involved – like they are a part of what makes the site work. Given the opportunity to do this through feedback facilities and a user forum should allow the user more influence over the site’s overall tone. The target teenage audience are likely to rebel against anything they are told do like or do, so creating an environment where they have some say is preferable.

Light relief

My brain was given a welcome rest on Thursday, when I attended a party/gathering downstairs from the What’s Up office. Our building is made up of several units, each housing a different business – from photography to modelling. The party, laid on for all units and in celebration of enterprise in Hackney, included speeches, music, food, drink, and a fashion show. It was a bit of fun – and was one of those moments where I thought ‘how did I get here?’ One year ago I was in rehab, and now I’m a journalism intern in Hackney. And I’m at a warehouse fashion show. Not that I’m complaining – it reinforces my opinion on the drawbacks of long term plans.

That tricky second week... or maybe not

Overall, then, week two has been highly successful – with new people, places, experiences, and skills all contributing to the success. Long may it continue!

Tuesday 22 September 2009

Armed with skills, experience, and the feeling I was almost certainly doing the right thing, I began my post-Poached journalism internship this week.

What’s Up Information is a website dedicated to raising young people’s awareness of what’s happening in their area: be it a gig, show, exhibition, or training opportunity. Following on from my time with Poached, I have started an eight week internship in their office in Hackney.

I have been pleasantly surprised at the level of trust and confidence shown in me – and the considerable responsibility I have. On my first day, I found myself adding text and media content to the website and being asked my opinion on wording and layout. This, and possibly the large desk and impressive leather swivel-chair I had been given, made me feel like a valued team-member. I am heartened by the feeling my opinion is both welcomed and valued – it makes me feel positive and confident and gives me genuine faith in my ability. When this happens I tend to relax more, allowing more space in my brain for creative thoughts.

Self-doubt

My creative streak was certainly required for my task on Thursday. To improve the ‘My Borough’ segment of the site, I had found five little-known facts about the local area, and each one required a snappy headline. Good headline writing is a skill I have always appreciated, but maybe not quite as much as I do now. With more than a bit of assistance from project director Lucy, I managed to conjure up the five headlines needed, but only after some serious doubts over my creative capacity.

Getting to know the place

Delving into vast quantities of information about the surrounding area was of some personal benefit to me. As far as I can remember, I had never even been to Hackney before last week. Being a football fan, I knew all about Hackney Marshes and their continued significance in the development of future professionals, but that was about it. So I was surprised to learn Hackney is twinned with Bridgetown in Barbados, and is the only place in the UK where you can qualify as a professional clown.

New skills

With the possible exception of circus-related facts, I am already finding the knowledge and skills I learn here to be transferrable. I now know exactly how to embed pictures and videos into text, and even understand the most basic of HTML basics. This, along with headline writing, provides assistance in my monthly quest to make the Camden Calling newsletter a more attention-grabbing, professional looking piece of work. One day, eh?

Different, but similar

Like Camden Calling, What’s Up benefits communities and encourages expansion of the mind through new experiences. I have no doubt that making young people aware of the low-cost activities available to them locally is of benefit to society. Organisations like What’s Up mean a significant number of people will find new talents and interests – or find opportunities to pursue and develop existing ones.

Good choice!

With What’s Up, I seem to have found exactly what I was looking for: challenging, beneficial, thought provoking work in a creatively-stimulating environment. I certainly feel I made the correct decision – I just hope my stay here will be as productive as my time at Poached Creative.

Thursday 27 August 2009

Some good things must end

It probably won’t sink in until next Thursday when I get to have a lie in, but I am now officially no longer a Poached Creative trainee. Initially, I’ll probably be grateful for the extra time in bed, but I assure you the feeling won’t last. I’ve enjoyed my time here, and to be honest, I’m going to miss it. The friendly people, the interesting work, the strange buzz I get these days from high-ish levels of responsibility... it’s a place I feel comfortable and somewhere I will always hold in high regard.

Anything you can do...

Inevitably, though, there are a couple of things I won’t miss much. One is the morning taxi ride to Wood Green. The reliability of the taxi firm I use only extends to a guarantee that each and every driver they employ will make an attempt to turn the journey in to a comedic farce. In my first week here, the driver took me to south London by mistake. And almost as if today’s driver had heard this was my last week and therefore his last chance to top that, decided to drive the wrong way down a one-way street.

Better late than never

This, along with the driver’s unwillingness to follow his sat-nav’s instructions, meant I was a little bit late arriving today. I still managed to complete some work for the Poached website, and in the afternoon have a meeting with Jess to discuss how the latter half of my stay had gone. As we went over my completed work, I realised I’d done considerably more than I remembered. This made me feel a lot better about my as-yet unfinished portfolio’s prospects.

Goodbye – at least for now

We agreed to keep in contact, which is superb news for me (you’ll have to ask Jess if she feels the same) because I’m sure Jess will prove an extremely useful person to know in the future. I was pleased – and flattered - to hear her say there may be an opportunity for me at Poached in the future, too.

A job well done

Overall, it’s been a rewarding, valuable, and pleasurable experience. When I reflect on the last 12 weeks, I can safely safe ‘mission accomplished.’ I have gained considerable knowledge, have new skills coming out of my ears, have something to add to my CV, and have plenty of evidence to show to prospective employers.

Finally, I have a goal in life

Although this mission may have accomplished, it’s only really a small part of a bigger project. So, with my heart and head both set on making it as a journalist of some description, I must embark on a new venture. I have decided to accept the offer of work in a capacity similar to my one at Poached with What’s up Information. After discussions with family and friends, I have come to the conclusion that it is another opportunity too good to miss. Lucy, who runs the website aimed at London’s youth, is currently on holiday so my knowledge of the logistics of the job are limited. From what I do know however, it sounds like an exciting chance to continue my journalistic development in an n interesting area of work.

Chill out time

My current situation, then, leaves me with some free time. I don’t think this is a bad thing – I have put a lot of effort in to my life recently and so perhaps it’s a break I deserve. When I do start up again, I have promised to continue this blog, as Jess and I both feel it could act as an inspiration to others considering a training course at Poached. Next time I post here, I will give you all the news of my new undertaking in Hackney. Fingers crossed, it will be as positive an experience as my time at Poached.

Thursday 20 August 2009

It’s one thing after another (in a good way)

This week was my 11th with Poached Creative – leaving just one more week until I have completed the further six weeks I agreed to after I finished the initial six week program, if that isn’t too confusing.

So, as I began my penultimate journey to Wood Green, I started to think ‘what’s next, then?’

Getting your foot in the door

This is a question I have asked myself several times since October last year. I didn’t feel overly concerned though. In this time, I have learnt that if you build up your list of contacts, show some commitment and determination, and keep your options open, opportunities have a habit of presenting themselves to you. My bedroom wall has a pretty impressive array of completion certificates from various courses, workshops, and, ahem, treatment centres; for this very reason.

New opportunity

I am delighted to say that the trend has continued. Jess met someone the other day who is interested in taking me on as a trainee. It sounds like the arrangement would be similar to the one I have with Poached – some work, some training, plenty of experience, and some great stuff for my CV.

I’ve still got it, apparently

The work is for a website called What's Up Information. It targets young Londoners, and aims to keep them informed about what’s going on in their area. It keeps young people up to date with things like training courses, as well as giving them suggestions on ways to use their spare time to develop new social interests. After being assured by Angela that at age 26 I am not too old for this kind of thing, I’ve decided to give it some serious thought. A chance to good to miss? Possibly, but I think it’s important to look at my options before just diving in.

Back to the work at hand

I have plenty of Poached work to keep me busy for now. I successfully completed another NHS Jobs website interview – and it has been deemed fit for publication! Not bad, considering a few weeks ago I convinced myself I was incapable of multitasking. I’m really excited about my work being displayed on the NHS site. I’m pleased just have work published – but for it to be on such a major website represents some achievement.

I have another interview to do this week – but it’s a little different. I’m going to be writing a profile for fellow Poached Creative trainee Dan. I’m hoping this won’t be too tricky, but it’s part of an important piece of Poached work so I’m not going to get complacent.

I couldn’t go a whole blog without mentioning CC, could I?

There’s quite a bit of Camden Calling work that needs finalising. The newsletter is due out soon, so I’m in the process of putting the finishing touches to that. This will be the first one written, edited, and distributed by me, so fingers crossed for a good response from it.

Ask me again in a week

Some important things to do to keep me occupied until my decision over my next venture, then. Explaining my present situation, I’ve been trying to avoid using the expression about one door closing and another one opening, but it really is the best way to describe this. Whatever I decide, I am extremely grateful to Jess for putting my name forward. Hopefully I’ll have an answer next week – and you’ll read it here first.

Thursday 13 August 2009

Double figures

I have been at Poached for ten weeks now, and I have learnt a quite startling amount. I forget that sometimes. That’s why it’s important to take stock every so often. Otherwise, I lose track of the progress I’ve made, and don’t appreciate my achievements in the way I should.

A bit of perspective is needed

For instance, right now I’m worried the Camden Calling newsletter doesn’t look as good as it would do if I knew more about HTML and understood all the features of 1-2-3 hosting. Not so long ago, I‘d never even written for a newsletter, let alone designed and edited one. So when I put my problems in to perspective, they’re really not problems at all. I’m trying to look at them as inevitable, every-day, conquerable obstacles which come with responsibility. Or to put it another way – I’m trying to lighten up and be grateful.

Key skills

It’s not just work-related progress that has been made. Poached has helped me in many other ways – my self-discipline, organisation, and structure have all improved dramatically. These are essential, transferrable skills that come in very handy when doing more or less anything. The whole Poached experience has given me a real purpose and helped me figure out what I want to do in life.

Not just filling time

I am more fortunate than some others. To fill the gap between leaving rehab and working full-time, many people take volunteer jobs just for something to do. I am very lucky to have found something that is thought-provoking and interesting – and has more perks than just filling up space on a CV. I probably shouldn’t say all that out loud tomorrow though – I have a rehab reunion!

My latest new skill

A portion of today was spent learning how to create surveys using Survey Monkey. The first thing that struck me about the site was how ridiculously easy it is to use. Maybe it’s because last night I actually got an amount of sleep verging on sensible – a new record – but it seemed very user friendly.

The survey I created will be used to find out Camden Calling members’ opinions and tastes, and will hopefully be a useful piece of market research. There are a few questions on peoples’ opinion of my newsletter as well, so I’m bracing myself for that.

Normal to be a bit nervous

After a hard day at Poached, I usually try to take things easy on a Friday.
However, the aforementioned rehab reunion means I’m a little bit stressed. It will be good to see some old faces though, and I think that, in me, the staff will see a definite change for the better. Hopefully it will turn out to be one of those things that – like your Mum always promised - you enjoy when you get there.

Thursday 6 August 2009

The payoff

Often, I agree to an assignment, start work on it, and then find myself asking ‘why did I agree to this?’ The NHS Jobs website task from last week is one such example. However, the feedback given to me today on completion of an interview and accompanying story for the site made me realise exactly why I agreed to it.

Proud moment

I have learnt many new things in my time here, but telephone interviewing (which I regard as a skill) was one of the toughest to get to grips with. My interviewee’s patience and willingness to talk openly without being prompted certainly helped, as did my new confidence in my own ability. The phone call only lasted twenty minutes, but the intensity of it left me exhausted and drained. Right now though, I have a real sense of accomplishment, and, dare I say it, pride at what I’ve achieved.

There may be hope!

My frustration at the lack of colour, life, and general merriment in the Camden Calling newsletter may soon be over...hopefully. Dan showed me some of his cartoon drawings today, and they are ridiculously good. How anyone can draw like that I will never know. I think his creative input could really raise the newsletter’s appeal, and I’m certain it couldn’t lower it. I’m not sure exactly where his pictures would be placed in the document, but right now I think anything that adds to its visual effect is a positive thing. This way people might actually read the whole thing – and I won’t feel as if half of the time I spend writing it is wasted!

CC ally

I get on well with Dan – which always helps when you’re stuck in a room together with no air-con for eight hours in the middle of summer. We’ve got a few things in common, which helps. We’ve been through similar(ish) circumstances, have a focused / determined streak, and don’t like AA or NA. And of course, it’s good to get the views of another CC member on how the newsletter should look.

Plenty more to do

My reward for doing such a good job with the last interview is to do another one – this time with the Chairman of the NHS’s PA. I’m confident I can do a decent job, as I’ve proved that I’m capable of interviewing by phone. Similarly, I think I will be able to successfully write another section for the Poached Creative website. Jess has asked me to write the ‘About us’ section for the forthcoming site, and I have already effectively contributed by writing the ‘Training’ section.

Improving prospects

The good thing about trying something for the first time is it gets easier from then onwards. Feeling a bit uncomfortable is just part of the process of learning something you’re not familiar with. It’s a wariness of the unknown and it’s instinctive. Overcome the fear and try something different, and usually it’s not as ghastly as you expected. Plus, by acquiring new skills you are of use to more people; hence your employability is increased.

Thursday 30 July 2009

Quality, not quantity

It’s been a productive – if a bit tiring – day today. A late night out last night meant I was a bit reluctant this morning, but it was worth the effort and I’ve arrived home with a brand new task to get my teeth in to.

New opportunity

The new challenge involves interviewing clients of the NHS Jobs website. The site covers all jobs available within the NHS, and claims to make searching and applying for jobs a simple task. To illustrate this point, the site carries numerous success stories told by past clients. My brief is to contact individuals who are willing to use their experience of the site as a case study to be published online.

Am I worrying about nothing?

This sounded fine to me, until it emerged I would interviewing the people by phone. I’ve never used this interviewing technique before, and I’m pretty much up for a challenge these days, but it still seems a little daunting. I have expressed concern for my ability to write, listen, and plan the next question all at the same time before. Now, it seems, my multitasking skills will truly be tested. I don’t know if it’s a male thing or not - I can only speak personally – but the thought of it unnerves me. It also involves persuading my housemates keeping quiet for longer than five minutes, and I’m genuinely not sure which will prove harder.

New recruits

As the pioneering Camden Calling / Poached Creative representative, I was pleased to see another Camden Calling member, Dan, join Poached today. CC’s resident graphic designer, he started a six week course today with a view to improving the quality of their art and design work. Another trainee, Michelle, also started the design course today. To be honest, I haven’t had a chance to speak to either of them yet, but it’s good to have new people on board!

Less is more

The feedback I received on the latest Camden Calling newsletter was very useful. Hints on style, sequence, and presentation are always of great use. The primary problem, though, was just as I suspected: it’s too long. But if I make it much shorter, how will I possibly cover everything? The answer to that is by being ruthless. Cut every unnecessary word possible. I can certainly see the logic in that. What I don’t get is why, time and time again at school, it was drummed in to my head that somehow ‘more is better.’

Come on... we all did it!

In their school days, I’m sure that, occasionally, everyone padded out work purely to meet some stupid minimum word or page limit. This is ridiculous – surely being concise is more of an art-form than producing elongated waffle filled with pointless joining words. The apparent correlation between number of words written and quality produced mystifies me.

With my rant over, it’s time for me to end this for another week. Anyway, I think I’ve just reached the word limit.

Thursday 23 July 2009

A little rusty... already?!

I was only away for a week, but the start of my second six weeks at Poached coincided with me forgetting how to string words together. It was a worrying hour or two, but sure enough by 11.00 I was back to normal and enjoying the fact I agreed to stay on. I was pleased by the news that Brij would also be staying on for a while, as we get on well and it would be sad to see him go.

My usual network problems

The morning was disrupted by various internet problems – mainly caused by my new Virgin connection - which doesn’t like me connecting to any other wireless networks. After finally triumphing over temperamental technology, the day was highly productive and certainly a success.

Marked improvement

I managed to all but complete a short article for a social enterprise magazine, and received some very complimentary feedback on it. I was particularly proud of this, as it’s quite rare for me to finish a piece of work in a working office environment. That sounds strange, I know, but I usually work best when I’m on my own, have no deadlines to meet, and feel that there is less pressure on me. I think the completion of this piece means I am more focused - and perhaps more confident in my own ability.

STOP PRESS: change of plan!

I expected to work on August’s Camden Calling press release at some point today. However, after some consultation with Jess, and Jess’ consultation with Alex, it was decided this would be put on hold. Although I had never thought about it before, I can understand Jess’ reasoning on this. A press release is supposed to alert the media about a big, important current event, and so is best used when you really have something to shout about. Sending one out at regular intervals means some of the time the content will not be particularly dramatic – and will not grab enough attention.

It gets easier (I hope)

The Camden Calling newsletter will go ahead as planned – and I’m more relaxed about writing it this time. I’ve been given some topics to include, and I know what is expected of me. The last one was really well received, so I’ll be hoping to replicate the response this time round.

Up for the challenge

This second stint has started equally as well as the first, so once again I can say that I’m more than content with how things are with me at the moment. I felt quite proud that I was at Poached today, considering when I started I was only expecting a six week stay. Comparing myself then to how I feel now, I can say for sure that I am much more at-ease and far more capable. Long may it continue.

Thursday 9 July 2009

One step at a time

A question asked of me today prompted a realisation – I don’t really have any clear, long-term goals. Having now given it some thought, I don’t really see this as a problem, however.

As I see it, part of going through a rehab program is supposed to be about building an enjoyable life. To achieve this, I’m trying a few different areas of business until I find one that really suits me. I’ve completed numerous courses and workshops, and all the time I am adding to my knowledge and experience. When I reflect on the progress I’ve made and the options I now have, I feel satisfied with my current situation. So I am quite content living without long term objectives – for now at least.

Same again, please

My six week training program is now complete, and it has been agreed that I am staying for another six weeks at least. I will be working on Poached projects as well as more Camden Calling-related things. This length of commitment is fine for me at the moment – as I have been advised to ease myself back in to full time work.

I’m just beginning

Remaining at Poached is so pleasing to me as I feel that I have so much more to learn in this field. The past few weeks have only scratched the surface of what it’s like to be involved in writing – and I feel I have so much more to explore. We have covered a wide range of areas, so I am only just narrowing down which specific areas I am most interested in pursuing. It’s too good a learning opportunity to miss, so writing and communications is definitely my primary focus at the moment.

Keeping options open

That isn’t to say I can never take my interest in mentoring further at some point. The qualification I gained in peer support will always be there, but there is no rush to build on it. The relevant personal experiences I have will never go away, and people in that field tend to be much older than me anyway.

Pleasant surprise

Deciding on writing as my focus coincided with a phone call from the editor of a magazine called Chatterbox. I wrote a small article for the publication a while back, and I have been offered the chance to contribute again. The magazine is distributed to substance misuse organisations across London. It runs stories written by people who have been through the system and have had positive experiences. In a way, it’s purpose is not dissimilar to peer mentoring. It acts as inspiration and offers hope to those who are struggling to see an end to their problems. I see this as a thoroughly worthwhile cause and I happily accepted the offer of writing for it.

No mercy!

I was in the presence of another expert guest speaker today. Not for the first time, this coincided with the equivalent of public execution for a piece of Camden Calling literature. The deserving target this time was a recent press release. The loathsomeness felt for this document by Emma, speaker and public relations connoisseur, made palpable the work required when I take control of press duties next month.

Another skill to add

The session was really useful as I now have some great tips on how the piece should look, read, and how it should be structured. It will be my first attempt at a press release, so I’m thankful for the hints on how to make it a success. Emma had several suggestions on success in other areas of PR – and again one of the most important things to remember is to know your audience when writing.

Sense of fulfilment

I came away from my final session feeling immensely satisfied, and extremely grateful for the help I have received in the last weeks. While this is the end of my training course, I have no intention of ending my regular updates here. I am actually quite enjoying posting - so who knows how long this blog could run for?

Don’t ask me, I don’t plan long-term.

Thursday 2 July 2009

No carpet, no problem

Today has been another productive day. In fact, I would go so far as to say most days are productive for me at the moment. Poached Creative and Camden Calling are providing challenges, but they are realistic challenges I know I can rise to. Away from the work side of things I am coping with – dare I say enjoying – life generally.

The ups with the downs

I have built up a resilience that I did not have until recently. I can accept that sometimes life throws up surprises, problems, and generally just doesn’t go the way you planned. I am gradually gaining the ability to accept this and continue through life without dwelling on misfortune. This means I can handle situations far better than I could before. In other words, it takes a whole lot more to piss me off than it used to.

Natural disaster avoided

This new-found tolerance was put to the test a few days ago however. I was visiting my family at the weekend, when I received a phone call from my landlord informing me that my ground-floor bedroom had flooded.

To be honest it wasn’t actually as bad as I had thought. I rushed back to Kentish Town expecting to be washed away by some huge tidal wave upon opening the door. There was no such drama however, just a soaking wet, ruined carpet from where the water had seeped under the patio door. I mentioned in this blog that I am quite proud of my newly-organised self, and this is a case in point. Had any clothes, CDs, discarded pieces of paper, folders etc been left on the floor at the time of flooding, they would have certainly perished. As it was, only the carpet was affected.

Every cloud...

The whole incident has brought all seven residents of my house closer together. It’s strange, but through my adversity and everyone else’s sympathy, we have developed a sort of unity and a closer friendship. It’s great to know I have this kind of support from people I live with, because there is no guarantee of it in a house in which I did not hand-pick the occupants.

Multitasking – one for the ladies

By the time I arrived in Wood Green today, the fact that I have no carpet was not bothering me one bit. More new learning opportunities were on the agenda today; this week it was interviewing to gather information for an article. This seems to be a real art form - involving asking a question, listening to the answer, writing down the answer, and thinking of the next question - all at once. The structure of questioning has to be thought through too – sandwiching tricky questions in-between easier, more light-hearted ones. I devised a set of questions to ask Otu (a Poached Creative adviser), and tested them in mock-up interviews with Brij and Jess. I don’t know what the real interviewee would have made of it all though – it was far from seamless.

So the flag was just blowing in the ‘wind’, then?

This afternoon we looked at differences in features and articles – a feature being more detailed and thought provoking than a regular news report. Specifically, we compared pieces on the 40th anniversary of the moon landing. The news piece focused on the facts, whereas the feature included all sorts from personal accounts to bits on how, apparently, the whole thing was faked. Features tend to stray from the Inverted Pyramid style of reporting we studied a few weeks back. The inclusion of pictures, diagrams and graphs adds to their visual effect.

Life beyond Poached

Next Thursday will be the last day of my six week programme. This certainly doesn’t mean the end of the road for me as a trainee writer, though. I have made contact with Rokpool to let them know I am ready to take on some of the subbing work they offered. I have some other options too, which I will discuss with Jess next week. After some positive, enlightening experiences so far, I am keen to pursue this interest and hopefully find an arrangement which will help my writing progress.

I will fill you in with more on my future plans next week.

Thursday 25 June 2009

Decisions, decisions....

Spoilt for choice

I left rehab in late October last year, and I remember thinking ‘so what do I do now?’ I spent the first couple of weeks worrying about where my life was going, and what the hell to do next. Right now though, I have a few options and for some reason I feel – you guessed it – equally worried.

Jess made it clear I am welcome to stay on and do some work for Poached Creative, and Rokpool seem pretty keen too. On the mentoring side of things, I have now completed my level 1 course and I have the option of taking that further. And the other day I got something in the post asking if I wanted to be some kind of course recruiter. This seems to involve, in short, going around local rehab centres and roping the clients in to going on various courses. There’s also the small matter of Camden Calling.

Don’t upset the balance

I guess my worries come from having to make some tough decisions – and being nervous about making the wrong ones. I can honestly say that since rehab absolutely nothing major has gone wrong in my life. For that reason I am inexperienced when it comes to dealing with difficult situations, so the prospect of messing things up is a bit scary.

What’s the worst that could happen?

Life involves taking risks though, and making informed decisions. I should probably look at my situation as an exhilarating one, laden with amazing opportunities at every turn on my quest for self-actualisation. Does anyone really think like that though?! Either way, I really am grateful for such an array of choice, and I shall carefully consider my next move. I am well aware my situation is infinitely better than one where I had no choices at all, so I should look at my predicament as a positive problem.

That time already?

It’s nearing the end of the month, so the new Camden Calling newsletter will soon be with us. Or at least it should be, providing I can finish it by then. This is my first ever attempt at writing a newsletter, and I have to be really focused as the attention to detail is so important. Small things like dates, times, and places can easily be missed or written incorrectly; and a lot of people are counting on all of that being correct.

Jess gave us a lot of pointers on how to successfully write a web newsletter, how to edit one, and how to get the best out of one. I’m still not sure what kind of personality my newsletter will have, but all this information will definitely be useful as I try to meet my completion deadline. Jess has helped me figure out how to organise the newsletter - i.e. which sections should come before which others. Prioritising sections like this is so important, simply because people rarely read right to the end.

Valuable external assistance

I was grateful to guest speaker Louise for her input today. She talked about proofing, which is another phrase I have heard used many times, but never understood fully. We did a proofing exercise, which involved correcting an extract of text from the grammatically nightmarish Camden Calling website. I felt this was of great use and kept the learning experience interesting. I have a vague recollection of seeing some of the proofing corrective symbols before, but many are alien to me. Memorising the symbols is secondary to developing a corrective system all parties understand, however.

Measure of progress

We have passed the half-way point of the course now, and so it was time for a PDP progress check with Jess. Mine is going to plan, and we should be able to cover all the things we initially aimed to. The day the PDP was drafted seems a long time ago now! Not in terms of amount of time that has passed; rather the progress I have made and the knowledge I have acquired since then.

Talking of knowledge, I know the average attention span when on the internet is pretty low. So, with everything covered, I will say thanks for reading and goodbye until next week.

Thursday 18 June 2009

It can get a bit hectic sometimes, but it's worth it

Confused?

I’ve taken to writing this blog as soon as I get back from Poached Creative. I’d like to say it’s because I’m supremely organised, but in truth it’s down to the sheer volume of information my brain has absorbed in the last few weeks. I had a practical assessment for my peer mentoring course on Monday, and the corresponding paperwork is due next week. Like at Poached, it’s all new to me; so it’s best I get this written now before I start confusing the two. If I ever claim that I’m mentoring the drummer from Freddie and the Dreamers, you know what’s happened.

Less is more

Today was primarily about writing for the web. I discovered some interesting things about how much (or little!) people actually read on a website – and the areas of the page they pay closest attention to. The findings seemed surprising initially, but perhaps less so when I consider my own internet use. There are only a handful of websites where I read text unrelated to what I was looking to find. So, as only read a small percentage of what you write is actually read, it is vital that every word used has an impact.

Honest learning

Angela shared with us her new-found knowledge of Search Engine Optimisation – a technique I know will help in my work at Camden Calling. SEO is a term I first heard used at a marketing conference a few months ago - where I had to sort of pretend I knew what it was - for fear of expulsion from the building. Fortunately no such pretence was required today, and I’m sure SEO will benefit me beyond the walls of Poached. I feel another transferrable skill coming on.

Paper – NOT obsolete!

I had my first experience of a preliminary stage of designing a website using post-it notes. Each post-it represents a section of the website, and can be moved around and re-organised until you have a good representation of a site-map. We are each going to write something for an area of the new site – with me opting for the ‘Training’ section. This is an exciting opportunity for me, as having some input in to what the site will look like makes me feel like a real part of the company.

Blast from the past

We had a guest speaker, Claire, that afternoon. She is a copywriter – a term that, until recently, I assumed involved registered trademarks. The work she showed to us was extremely impressive, and acted as a reminder of how far technology has come, even in my lifetime. She mentioned the 1980s programming language Logo and the turtle that could be programmed to move across a floor on its own. This was something I remember well from primary school, and seemed amazing at the time, but strangely surreal now.

It all pays off

Hard work usually pays off, as some excellent feedback from Jess on last week’s music biog attempt shows. This means in the next few weeks I should be writing some similar pieces for Rockpool. Again, something that makes it all worthwhile and an opportunity I’m flattered to have. And who knows where it will lead to? Right now, I feel it’s essential for me not to pass up chances of finding my true calling in life.

Although I’ve been busy lately, I do feel in control this week - which I think is hugely important. I feel capable of doing the work asked of me at Poached, and generally positive about my prospects after this six weeks are over. All in all, this week goes down as another success, and I shall update again soon with the latest news.

Thursday 11 June 2009

Coburg, Cobourg...

An eventful second week - and that’s just the journey there

My second week of training gave me an ‘interesting’ travel experience. I haven‘t lived in London for very long, so I‘m always keen to increase my knowledge of its various boroughs - and I can now say with some assurance that there is a Cobourg Road in south-east London.

The tube strike - coupled with my unease about taking a bus due to my eyesight problems - meant I had booked a taxi to pick me up from my house at 8.45 and take me to the course in Coburg Road. Ironically, poor communication meant I ended up on the other side of the city on a road with a similar name. The person taking the booking at the taxi company had relayed incorrect information to the driver, and so I found ourselves 12 miles from our destination in horrific traffic on a road named Cobourg.

I’m innocent!

I realised the mistake and told the driver, who radioed in asking someone to listen back to the recording of the conversation in which I booked the taxi. The recording showed I had been quite clear about my desired destination, and consequently the company took full responsibility for the predicament. The result was me not paying a penny for the diverted journey to Coburg Road, and getting to see a few sights along the way - which, as the driver pointed out, ‘people pay a lot of money for.’

Better late than never…

We did some interesting work today, and I learnt a few things that I’m sure will be of real use in the future. The Inverted Pyramid method of writing will, I’m sure, be used in much of my work - and the tips for effective writing are going to be immensely important to an inexperienced writer such as myself.

The afternoon provided an opportunity for me to get to know Brij better by writing a profile for him. This was quite tricky, and I found the rule that states ’make every word count’ was particularly relevant - as it involves squeezing a large amount of information into a very small space.

Writing assignment

My next piece of work involves re-working a jumbled Freddie and the Dreamers biog. I know the band, but couldn’t name a single one of their songs. Hopefully, with a bit of web research and some help from my tips on effective writing, I can make this into a respectable piece of writing. I am a bit nervous though, as this is my first shot at editing - but I took this course to try new things so I’ll have a good go and update next week on how it went.

Feelings update

Despite the slightly obscure start to the day, I’m still enjoying the course and I still think I made the right choice in taking it. Everything I’m being told makes sense to me and I understand it, the problem I have is that there is such a vast amount to absorb, remember, and reproduce on paper! It will all sink in eventually though, so I’m feeling positive and capable of really benefiting from this experience.

Sunday 7 June 2009

Thoughts and feelings on a day of new experiences

My first day of being a Writing and Communications trainee is complete, and I honestly thoroughly enjoyed it. I found the place easily enough, was made to feel extremely welcome, and I felt settled and at home straight away. First impressions of Poached Creative - everyone seems really friendly, and also very passionate about what they do - which I think makes for a positive working environment. There are two of us who have just started the training course - myself and someone slightly younger than me called Brij. He strikes me as a really cool, easy-going kind of person and I think we get on well.


Sounds reassuring…


The day started with some introductions - Jess detailing her background and how she came to the point she is at now, and she explained some of the projects she and Angela are currently working on. It all sounds really interesting - particularly the Rokpool website, as music is an area that interests me greatly. Angela has recently completed the six week course and has decided to continue to work at Poached, which is extremely encouraging for someone who has just started! She seems both knowledgeable and confident in what she does - something which I hope to replicate. It is also good to know that the end of this course does not necessarily mean the end of my involvement with Poached, and that if my time here is successful it could be extended. Jess has talked about the opportunities in journalism available and the places this course could lead me to, and it sounds exciting and appealing to me.


Jess spent some time with Brij and myself explaining the basics of communication, and after this I spent time with Angela, who showed me how to use blogger.com - which I had never used before. In fact, this is the first time I have ever written a blog anywhere, and it feels good to be the deliverer - as opposed to the recipient - of communication. For a large part of the last 15 months I have absorbed a vast quantity of information from various sources, and now I have a chance to express myself and share my thoughts and feelings.


Do I have to draw you a picture?


I am the kind of person who likes to have a clear picture of what I am aiming for, and how exactly I am going to reach my target. I also like to be clear on what the purpose of reaching this target is, i.e. what I will have gained when it is over. Because of this I was grateful that part of the day was spent drafting a personal development plan, to be reviewed at the half way point - and at the end - of the course. If everything goes to plan, I will have finished the course with several new skills, developed some existing ones, and will have had valuable experience in what it is like to work in a publishing environment. I particularly look forward to learning about web technologies, as when I was at University (which was only a few years ago) a typical degree course covered very little of this. I am also keen to find out which area of journalism my writing style would be most suited to.


Skills for Life


Skills are at their most useful when they are transferable, and this is one of the things I like about this course. Effective team-working and strict time-management have obvious benefits in numerous situations, but there are other skills I hope to gain which will be of immense value in my work for Camden Calling. This organisation was relatively unknown just a few months ago, but now is in urgent need of someone who can write and edit its monthly newsletter, write press releases, and update its blog. Hopefully, in completing this course, I will be able to take over these roles using skills acquired at Poached.

Equal opportunities!


As I have a problem with my eyesight (things appear blurry and distorted from a distance), I was a bit apprehensive about how this would be dealt with at Poached. As it turned out though, Jess and Angela are both extremely accommodating and understanding people, and have made me feel relaxed about the whole thing, and this means I don’t feel at all ‘different’ from the others. When I feel relaxed my self-confidence levels rise - as does my belief in my own ability to read text - so I find that I am capable of reading more than if I am feeling on-edge or nervous. Hence, I have had no problems at all with reading thus far, because I have confidence in my reading capacity.


Last year I completed a six month alcohol rehabilitation course, and there is no doubt it has had a huge positive affect on my belief in my own ability. However, I was a little bit sceptical about how other people would perceive me, and whether the fact I had been in rehab would limit my chances in life. Fortunately this does not appear to a problem at Poached, and I have been made to feel comfortable in my surroundings and a part of the team. I am enormously grateful to Jess for taking an objective view of my situation, and giving me a chance in an area which is of such interest to me.

There’s more to come…


I am going to update this blog each week, focusing on not just the content of the course, but the way I feel about how things are progressing as I experience new things and explore my own potential. So far so good, and hopefully I will be writing this next week feeling as optimistic as I do right now.