Trying to be cool

I’ve been doing quite a bit of thinking about the What’s Up target audience recently. Specifically, I’ve been considering how fickle, unpredictable, and difficult to read they are.

In all areas of journalism, it’s essential to remember whatever you do must appeal to your audience. To do this, I usually try to put myself in the shoes of a member of the target audience. When the shoes in question are those of a teenager, it really does become quite tricky.

Back in the day

I remember when I was fifteen years old. It was thought of, as I'm sure remains the case today, as a distinct social faux pas to do absolutely anything not meeting with the approval of anyone cool. At my school, the last thing on anyone’s mind was to behave or think differently to those around them. I doubt school life has altered much in that respect, either.

Breaking the mould... or at least distorting it slightly

Occasionally in my school life however, for some seemingly bizarre reason, an exception to the rule would occur. Without prior warning, a new product, place, band, or item of clothing would suddenly become regarded as socially acceptable. In an instance like this, the subject of interest was usually something that pushed the boundaries slightly. It would combine familiarity with a unique, quirky, clever twist to add extra appeal.

Brain: Engage

This is the point where the creative part of my brain is required. The key seems to be finding the unique selling point that will set What’s Up apart from the competition. A Google search for young people events or free young activities turns up countless results, so What’s Up needs to make sure it gets noticed by adding a little extra.

DING!

My stand-out idea so far comes from when, before I was old enough to work, my main concern was my mobile phone balance. To save money, I became a regular visitor to a website offering a free text messaging service. It was a simple process: log on, write your message, enter the recipient’s number, and send the message at absolutely no cost. A quick search of the internet revealed many sites still offer this service, and the possibility of adding this facility to the What’s Up site interests me. Offering a free service should increase page impressions, and an eye-catching site design may tempt users to stay and explore the site further.

Camden Calling update

As Alex had taken a well-earned holiday, I found myself in sole charge of Camden Calling newsletter duties last month. Although slightly daunted at first, I think I rose to the challenge and had some very encouraging feedback on October’s news. The fact I can now add pictures helps, of course, but my writing is improving each time and I feel confident in my ability. Not bad, considering just a few months ago the mere thought of writing the newsletter filled me with anxiety.

Looking good

Everything appears to progressing, and I think I’m right to feel optimistic about my future in general.

With the skills and experience gained in my successfull time with Poached, I'm sure I can make my new a venture a big success too.